Full Account of Participation in Brazil 2025 Electronics Exhibition: PCBA Manufacturers' Path to Breaking into the South American Market
Hongrong PCBA, as a company specialising in PCBA manufacturing, has just returned triumphantly from the Brazil Electronics
Exhibition 2025 in São Paulo. This participation not only yielded numerous high-quality prospective clients but also provided deeper insights into the immense business opportunities within the South American PCBA market.
On-Site Report: PCBA Zone Surpasses Expectations in Popularity
On the opening day, client discussions revealed that local Brazilian electronics manufacturers' demand for high-quality PCBA suppliers far exceeded our projections. Key areas of focus included:
- Reliability and certification standards for automotive electronics PCBA
- High-temperature tolerance for industrial-grade PCB boards
- Rapid prototyping capabilities for small-batch, multi-variety production
- Green manufacturing processes compliant with local environmental regulations
Core Technologies Showcased at the Exhibition
To address South American market demands, we highlighted:
1. High-density interconnect boards (6 layers and above) – favoured by communications equipment manufacturers
2. Automotive-grade PCB assembly – compliant with AEC-Q200 standards
3. Flexible circuit board solutions – suitable for wearable devices
4. Localised technical support – establishment of a technical service centre in São Paulo
Key Insights into Brazil's PCBA Market
- Through exhibition interactions, we observed:
- Certification thresholds constitute a critical market entry barrier
- Delivery lead times are the primary concern for local clients
- Technical support response speed determines partnership success
Practical Recommendations for Successful Exhibitions
Based on this event experience, we offer the following advice:
- Prepare Portuguese documentation in advance – whilst professional clients understand English, localised technical materials are preferred
- Comprehensive sample display - Prepare physical samples ranging from single-sided boards to HDI boards
- Commitment to after-sales service - Provide ongoing technical support
Conclusion
Once again, our sincere gratitude to every visitor to our stand! Each of your suggestions fuels our progress. We shall continue refining our offerings to deliver superior PCBA products and services to South American clients.
We look forward to collaborating with you to jointly develop the South American market!
Professional PCBA Manufacturing - Delivering Reliable Circuit Board Solutions
Hongrong (Shenzhen) Electronics Co., Ltd. specialises in PCBA manufacturing with 15 years of expertise, holding ISO9001 and IATF16949 certifications. Our products are exported to over 30 countries and regions worldwide. We offer end-to-end PCBA services from design and production to testing, providing high-quality solutions for automotive electronics, industrial control, medical devices, and other sectors.
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